I would like to think that one of the things our organization has going for us is our forward thinking.  Being a small family camera shop definitely isn’t for most people in this day and age of big box retailers, but I would like to think that we bring something a little different to the table.

In fact, since we aren’t a big store, we have placed a huge emphasis on customer service.  We are there to help the customer with their needs, and we aim to please.

One of the biggest changes that we have made at our store is our acceptance of kids.  Many big-box retailers ignore kids altogether and they are missing something very important – those children will be their future customers.

So, if we have a client that visits the store and brings their children it is as much our duty to satisfy the adult’s needs as the child.  Even something as simple as showing a child our camera bags engages them and makes them feel important when they are at our store.  You see, by making our store a warm and welcome place for them as well, we are cultivating brand loyalty to our organization.

By following this mantra, we have seen a large growth in return customers and positive business growth even in this time of economic uncertainty.  It will be interesting to see the changes we will see in ten years from now, when most of these kids will be old enough to shop in our store.

Technorati Tags: camera bags, customer service